FIFA, also known as FIFA Football and to be rebranded as EA Sports FC from 2023, is a series of association football video games developed and released annually by Electronic Arts under the EA Sports label. As of 2011, the FIFA franchise has been localised into 18 languages and available in 51 countries. Listed in Guinness World Records as the best-selling sports video game franchise in the world, the FIFA series has sold over 111 million copies as of 2021. On 10 May 2022, it was announced that EA and FIFA’s partnership of 30 years would come to an end from 12 July 2023 onwards; the series will be retitled EA Sports FC. FIFA intends to enter a partnership with a new developer to produce “the real game that has the FIFA name”. FIFA 23 is the last entry to the franchise under the FIFA name.